Nội Dung Khóa Học
▶️ Buổi 1 – Introduction
1.1 – Introduction
1.2 – Handout
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▶️ Buổi 2 – Chapter 1: Introduction to Brand Strategy
2.1 – Famous Brand Strategy Models
2.2 – Two Kinds of Strategic Interaction
2.3 – Course Content Coverage
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▶️ Buổi 3 – Chapter 2: The Laws of Marketing: 22 Immutable Laws
3.1 – 22 Immutable Laws of Marketing: #1 #2 #3
3.2 – 22 Immutable Laws of Marketing: #4 to #11
3.3 – 22 Immutable Laws of Marketing: #12 to #22
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▶️ Buổi 4 – Chapter 3: Marketing Strategies Under Classics Theories
4.1 – The S-T-P Framework
4.2 – Introduction to Marketing Warfare Strategy
4.3 – Marketing Warfare: Defence Strategy
4.4 – Marketing Warfare: Offence Strategy
4.5 – The Blue Ocean Strategy
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▶️ Buổi 5 – Case Studies: Automobile Market
5.1 – Global Automobile Market Landscape
5.2 – Bypass Strategy: Tesla & Vinfast
5.3 – Automobile Market: Strategy Summary
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▶️ Buổi 6 – Case Studies: Smartphone Market
6.1 – Smartphone Market: Strategy Analysis
6.2 – Smartphone Market: Strategy Summary
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▶️ Buổi 7 – Case Studies: Beverage Market
7.1 – Beverage Market Landscape
7.2 – Flanking Strategy in Ready-to-Drink-Tea Market
7.3 – The Fragmentation of Beverage Market
7.4 – Beverage Market: Strategy Summary
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▶️ Buổi 8 – Case Studies: Beer Market
8.1 – Beer Market Landscape
8.2 – Encirclement Strategy: Bia Saigon
8.3 – Flanking Strategy: Masan
8.4 – Beer Market: Strategy Summary
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▶️ Buổi 9 – Case Studies: Coffee Market
9.1 – Coffee Market Landscape
9.2 – Mobile Defence vs Guerrilla Attack: Starbucks vs Guta
9.3 – Coffee Market: Strategy Summary
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▶️ Buổi 10 – Case Studies: E-commerce Market
10.1 – E-commerce Market Landscape
10.2 – Tiki: Mobile vs. Encirclement Strategy
10.3 – E-commerce Market: Strategy Summary
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▶️ Buổi 11 – Case Studies: Sharing Economy Market
11.1 – Sharing Economy Market Landscape
11.2 – Strategic View on Key Brand Strategies
11.3 – Key Take-aways
11.4 – Sharing Economy Market: Strategy Summary
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▶️ Buổi 12 – Case Studies: Other Markets
12.1 – Personal Care, Toothpaste, and Pharmaceutical Markets
12.2 – Home Speaker Market
12.3 – Telecommunication Market
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▶️ Buổi 13 – Chapter 5: Conclusion
13.1 – Summary & Key Take-aways
