Nội Dung Khóa Học
▶️ Buổi 1 – Overview
1.1 – Introduction
1.2 – Handout (full)
1.3 – Financial Glossary
1.4 – The Importance of Finance to Businesses
1.5 – Financial Objectives & Strategy Roles
1.6 – Finance Scope Redefined
1.7 – Accounting Finance vs Management Accounting
1.8 – Exercise: Finance Scope Redefined
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▶️ Buổi 2 – Classification of Costs
2.1 – Product Value Chain Overview
2.2 – Fixed & Variable Costs
2.3 – Direct & Indirect Costs
2.4 – Exercise: Fixed & Variable Costs
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▶️ Buổi 3 – 3 Core Financial Statements
3.1 – Balance Sheet, Cash Flow Statement, Income Statement (P&L)
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▶️ Buổi 4 – P&L Statement Breakdown
4.1 – Product Value Chain in Route-to-market
4.2 – P&L Statement Breakdown (Part 1)
4.3 – P&L Statement Breakdown (Part 2)
4.4 – P&L Statement Breakdown (Part 3)
4.5 – Exercise: P&L Statement (1)
4.6 – Exercise: P&L Statement (2)
4.7 – Exercise: P&L Statement (3)
4.8 – Answer: P&L Statement (3)
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▶️ Buổi 5 – Improving Gross Profit
5.1 – Improving Gross Profit (Volume, Price)
5.2 – Improving Gross Profit (Mix)
5.3 – Improving Gross Profit (COGS)
5.4 – Gross Margin Variance Analysis
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▶️ Buổi 6 – What is Return On Investment (ROI)?
6.1 – What is ROI?
6.2 – ROI: Example
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▶️ Buổi 7 – Annual A&P Budgeting Process
7.1 – From Incremental to Zero-based Budgeting
7.2 – Preparation for A&P Budgeting: Budget Review
7.3 – A&P Budgeting Process: P&L Calculation, Brand Plan
7.4 – A&P Budgeting Process: Activity Calendar, Over-budget Justification
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▶️ Buổi 8 – Business Case – Innovation from Brand Marketing & Finance Viewpoints
8.1 – Assessment: Financial Impact over Product Innovations
8.2 – Sales Estimation: Market-based
8.3 – Sales Estimation: Consumer Behavior-based & Channel-based
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▶️ Buổi 9 – Quiz
9.1 – Quiz
