Nội Dung Khóa Học
▶️ Buổi 1 – Introduction
1.1 – Course Introduction
1.2 – Brand love & The role of Brand Activation
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▶️ Buổi 2 – Brand Activation in Reality and Theory
2.1 – Brand Activation in Reality
2.2 – Brand Activation in Theory
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▶️ Buổi 3 – Key Principles of Brand Activation
3.1 – 3 Rights of Brand Activation
3.2 – Strategic Role of Brand Activation
3.3 – Handout 1
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▶️ Buổi 4 – Brand Activation Process – Step 1: Brand Activation Platform
4.1 – Brand Activation Platform – Overview
4.2 – Brand Activation Platform – Brainstorming Tools
4.3 – Brand Activation Platform – Examples & Exercises
4.4 – Handout 2
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▶️ Buổi 5 – Brand Activation Process – Step 2: Activation Idea
5.1 – Activation Idea – A. Objectives
5.2 – Activation Idea – B. Consumer Immersion
5.3 – Activation Idea – C. Brand Immersion
5.4 – Handout 3
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▶️ Buổi 6 – Brand Activation Process – Step 3: Creative Brief
6.1 – Creative Brief – Overview
6.2 – Creative Brief – Example
6.3 – Handout 4
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▶️ Buổi 7 – Brand Activation Process – Step 4: Execution
7.1 – Execution – Overview
7.2 – Execution – 3 Stages of Execution
7.3 – Handout 5
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▶️ Buổi 8 – Pilot Measurement
8.1 – Pilot Measurement
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▶️ Buổi 9 – Brand Activation – Case Study
9.1 – Brand Activation – Case Study
9.2 – Handout 6
